Frilufts Retail Europe acquires UK outdoor retail specialist Trekitt


Frilufts Retail Europe AB, a subsidiary of Fenix Outdoor International AG, has acquired the UK outdoor retail specialist Trekitt for €12m.

Frilufts, consists of four retail chains operating within the outdoor retail segment: Globetrotter in Germany, Naturkompaniet in Sweden and Norway, Partioaitta in Finland and Friluftsland in Denmark. The total sales of Frilufts last year was €264m.

Trekitt was established by the Trepte family in Abergavenny at the foot of the Black Mountains in 1986. The company consist of one store in Hereford and a fast-growing specialised e-com business. Trekitt provides top quality equipment and clothing for mountaineers, hill walkers, climbers and travellers and has grown over the years to cater for a wide range of outdoor activities.

Henrik Hoffman, CEO Frilufts Retail Europe, says: “Trekitt hold large stocks of specialist clothing and equipment from the world’s best outdoor brands backed up by their award winning customer service. Trekitt is more than a shop, it is a service for adventure, and the team fully understand that to get the most from your passion you need the best kit that is fit for purpose and suits you personally.”