The Future of Business Cards: A Print Evolution?

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Business cards are used on a daily basis. However, with changes in consumer behaviour and developments in technology such as virtual and augmented reality coming to the fore, could we see these aspects embedded within the traditional business card?

‘‘I think some business cards could be 3D printed in the future,” Joseph Flynt, owner of 3D Insider, said. “This would make them extremely unique and completely customizable. This will become more likely as 3D printers become more common in people’s homes.’’

Online printer Instantprint has created a video to showcase some of the key ideas that came out of these discussions: from a medical updates sent direct to a doctor to a hologram GPS-map, the short film creates an exciting look at the future.

The predictions of business cards of the future are varied, but a key theme remains – physical cards would be the driver of new communication technologies. Whether it’s a smart chip activating an immediate profile exchange on a website, or a business card set to remind customers of an upcoming boiler service date, everything starts from a printed card.

Instantprint have been excited to glimpse into the future of business cards. As an innovative print manufacturer, the company aims to always stay ahead of trends in order to deliver industry leading service with a team that helps small businesses achieve their ambitions.

James Kinsella, Co-Founder of instantprint, said of the campaign: “As a forward-thinking team and the UK’s fastest-growing online printer, we’re proud to be at the forefront of our industry as technology continues to advance. As the digital and physical worlds continue to merge, we are starting to see technology integrate with printed marketing materials such as business cards.

“We’re looking forward to what the future has in store for print and seeing how SME’s can use this ground breaking technology to engage with their customers.”

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