The future of exporting in a digitalised era
Private companies need to do more to help small and medium sized enterprises (SMEs) go global and export, according to influential British business figures who attended the FedEx SME Export Report Roundtable.
Exporting has significantly changed as a result of the digital channels, posing new challenges and opportunities for smaller businesses.
FedEx Express, the world’s largest express transportation company recently hosted an exclusive roundtable with 10 influential British business leaders representing SMEs and business bodies, including British Chambers of Commerce, British American Business, Start-Up Britain and Enterprise Ireland.
The roundtable discussed how they can assist SMEs and aspiring entrepreneurs looking to go global.
In today’s world, almost anyone can create an online shop with little investment and go global almost overnight.
However, according to the roundtable delegates, it is no longer enough to just have a website. SMEs need to be creative and utilise different platforms to connect with and capitalise on a global customer base.
The rise of mobile commerce (m-commerce), buying and selling products and services through handheld devices, has meant computers and e-mail are becoming obsolete.
“People are walking around with an office in their pocket,” said Edward Clarke, managing director Hub Operations for FedEx Express in the UK.
Social media platforms also allow businesses to target particular countries and demographics with the click of a button.
Technology plays an even larger role when considering Generation Z. Currently in their teens, this generation will be many SMEs’ customers in the very near future.
Clarke acknowledged that 11-to-15-year-olds are looking at new marketing types, particularly digital, and have an expectation for online shopping to be a fun as well as an enjoyable experience.
As a result, SMEs need to harness the technology available now to ensure they appeal to this customer base in the future.
The roundtable felt that government advice and online support only goes so far to help these businesses export, and SMEs should be able to turn to corporations to develop fresh opportunities.
In this digital age, it remains critical for SMEs to physically travel to new markets and have face-to-face contact to help them develop fruitful relationships. Trade fairs and missions allow SMEs to establish new relationships and meet new customers, and this ease of access is more difficult when businesses are on their own and is where organisations need to step in and help.
Clarke said: “SMEs with an online presence are almost propelled on to a global stage overnight. New technology and technological advancements have drastically evolved the exporting landscaping, providing a raft of new opportunities that have not been possible before.
“SMEs need to take advantage and capitalise on developments to stay ahead and remain competitive. While there’s a whole host of advice available for smaller businesses, private businesses, including FedEx, have a big role to play in supporting SMEs starting and growing their global journey, passing on the baton and providing invaluable guidance.”