Gabriela Vargas appointed as CEO of Wavemaker in Latin America - Business Leader News

Gabriela Vargas appointed as CEO of Wavemaker in Latin America

Wavemaker has announced that it has appointed Gabriela Vargas as CEO in Latin America. Based in Mexico City and reporting to Wavemaker Global CEO Toby Jenner and GroupM LATAM CEO Cesar Recalde, Vargas joins the media agency from Publicis’ Starcom.

As LATAM CEO, Vargas will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the region. Vargas will join the Wavemaker Global Executive Team, as well as the GroupM LATAM Leadership Team ExCo, and collaborate closely with GroupM and WPP leaders across the region to connect the breadth and depth of the group’s capabilities to drive growth for Wavemaker’s clients.


    Toby Jenner, Global CEO at Wavemaker said: “I met Gabriela when I visited Mexico City in August and was immediately impressed by her pioneering spirit. She’s a natural provocateur. Gabriela is smart and driven with huge integrity.

    “She works with enthusiasm and passion with her management team to develop client brands. Gabriela will make a massive difference to our clients and our people across the region, making us incredibly well-positioned for continued success. I’m so thrilled she’s joining the team.”

    Gabriela Vargas

    Gabriela Vargas

    Cesar Recalde, LATAM CEO at GroupM commented: “I’m delighted Gabriela is joining us, and I’m sure she is the right kind of leader to drive growth for our clients in the region – and, as importantly, for our people too.”

    Gabriela Vargas added: “I’m looking forward to building on Wavemaker’s success to date in LATAM and use my experience to drive meaningful growth for the media agency, it’s clients and our people in the region. I’m truly excited to join the many familiar faces at Wavemaker, and I’ve been impressed by its strong culture of positive provocation.”