Gainsight completes acquisition of inSided

Gainsight, the customer success company, has announced that it has signed a definitive agreement to acquire inSided, a privately held company based in Amsterdam.

InSided is a customer success community platform designed to leverage the power of communities to drive engagement and product adoption. The platform is used by hundreds of companies including Gainsight, Gong, Productboard, Hopin, Sprout Social, and Zapier.

“Every technology company wants to increase net revenue retention (NRR), the No. 1 driver of shareholder and enterprise value,” Gainsight CEO Nick Mehta said.

“But achieving this in a scalable manner is the No. 1 challenge executives face. In our research with clients, the top strategy they were using to scale was to leverage communities to bring users directly into the customer success process and to connect customers with their peers.

“We are excited that the addition of inSided to our portfolio now allows Gainsight clients to scale digital customer success efforts across community-led, product-led, and customer-led growth initiatives.”

“The next decade will see the emergence of a new technology stack that is designed to grow NRR,” inSided Founder and CEO Robin van Lieshout said.

“InSided has reimagined communities for the age of customer success. By joining forces with Gainsight, we have put ourselves in the best position to help companies around the world leverage digital technology to drive all aspects of the customer journey and positively influence NRR at scale.”

With this latest acquisition, Gainsight clients will be able to extend the existing suite with a customer community hub, which centralizes all the content and engagement for end-users in one single platform.