GCA Altium advises Autofutura on its acquisition of Midlands Chrysalis Loyalty

Jamie Hope, Managing Director, of GCA Altium Midlands has advised intelligence provider Autofutura on its acquisition of West Midlands-based Chrysalis Loyalty.

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Autofutura, the global data-driven business intelligence provider, backed by Inflexion Private Equity, has acquired Chrysalis Loyalty (Chrysalis), a supplier of loyalty solutions for manufacturers, finance companies and retailers, to deliver various services to the automotive industry.

Autofutura and Chrysalis Loyalty provide complementary solutions to the global Lead Management, Loyalty and Retention, and Risk Management, solutions to the global automotive industry. Chrysalis specialises in the retail sector, while Autofutura has expertise in both the fleet and retail sectors.

Christian Erlandson CEO of Autofutura commented: “Combining the leading-edge capability and reach of Autofutura with the renowned pedigree of Chrysalis Loyalty creates a unique fusion of expertise. Forged into one focused team, our new venture will leverage best of breed technology and data, giving us an unparalleled offering in the market. Through our enriched suite of solutions, we will be expertly positioned to support both new and existing clients as they seek to capitalise on opportunities today and future-proof their operations and strategic planning decisions for tomorrow.”

The acquisition, which saw Autofutura advised by Taylor Wessing and GCA Altium, will see the business consolidate the expertise and resources of the two privately owned companies to provide clients with an even more diverse and robust suite of solutions and consultancy focused around Lead Management, Customer Relations Management (CRM), Loyalty and Retention.

The new structure will also enable the larger business to expand its capability and underpin organic global growth opportunities, by leveraging access to mutually beneficial markets, specifically in the UK, Europe and APAC.

The new entity will be led by Autofutura’s CEO Christian Erlandson, with Chrysalis Loyalty CEO and Founder Jolyon Barker progressing to a new role as Strategic Adviser under the new structure.

Barker commented: “When Chrysalis launched in 2004, we defined a new approach to retention and loyalty technology with our award-winning Key2Key software platform. I am excited that Autofutura and Chrysalis are now joining forces. The combination of our highly skilled and dedicated teams, leading-edge global-data insights and technologies will provide OEMs, Fleets, Financiers and Retailers an even greater wealth of customer acquisition, retention and renewal assets, which have never been more crucial for delivering success than in this period of remarkable transformation within the global automotive industry.”

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