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Genesys acquires Pointillist and

Genesys®, a global leader in customer experience orchestration, recently announced the completion of its acquisitions of Pointillist and Pointillist, recognised for its award-winning journey management platform, and, known for its proven intelligent lead activation and conversation engine, will accelerate how businesses connect with customers across the marketing, sales and service lifecycle.

Customer expectations have resulted in the rise of an experience economy where brand loyalty is easily swayed. These challenges have been magnified by the supply chain and workforce shortages over the course of the pandemic, with more than a third of consumers turning to new brands. Understanding its power to be an organisational differentiator, businesses worldwide are increasing focus on the customer experience (CX).

As part of the efforts to deliver standout experiences, more than 60% of organisations are increasing headcounts and more than 70% are increasing budgets in 2021. And, for more than half of businesses, CX is now a board-level priority.

“Consumer loyalty is more difficult to develop and keep than ever before, leading companies to increasingly develop experiences that are a business advantage,” said Tony Bates, Genesys CEO and Chairman.

“With Pointillist and part of Genesys, our customers will be able to unify, enrich and orchestrate empathetic experiences across marketing, sales and service.”

As seamless extensions of the Genesys solutions, Pointillist and will further enable organisations to improve both customer and employee experiences. Through the integration of Pointillist, organisations can visualise, analyse and optimise end-to-end customer journeys at scale and reduce costs to serve. The Conversational AI will be a force multiplier for lead qualification, nurturing and follow up.

Pointillist joins the Genesys Cloud CX™ product group led by Olivier Jouve, Executive Vice President and General Manager of Genesys Cloud CX. joins the Genesys DX™ product group led by Barry O’Sullivan, Executive Vice President and General Manager, Digital and AI.