Gerry White joins Mirador Local as VP of Growth

Mirador Local has announced the hiring of Gerry White in a brand new role: Vice President of Growth.

Gerry will be the company’s first VP of Growth — a new role created thanks to the continued development and popularity of Mirador Local. Gerry will oversee the growth of Mirador, helping to grow company activities and take the organization to a new level.

He brings a wealth of experience to Mirador with over 22 years in the SEO and digital industry, having previously worked with Just Eat, BBC and others. He has a track record of driving impressive growth metrics and developing strategic initiatives that generate exceptional results.

Discussing his new position, Gerry said: “Seeing where Mirador is going, talking to the team and developers that are behind it, I couldn’t say no to be a part of the growth. Having worked on local marketing and seeing the impact of Google My Business and also the challenges that go with it.

“We are increasingly blending offline and online journeys, Google knows this which is why local listings occur in so many listings for so many searches, making sure this is not only correct but truly showcases our clients will be a key part of our mission.”