Skynamo, a global field-sales management technology firm has acquired UK order management and product catalogue tech provider mSeller to help manufacturers, distributors and wholesalers’ reduce costs and increase efficiency by replacing paper based sales processes with digital field sales functionality.
The acquisition comes after Skynamo secured $30m in funding from software investment firm Five Elms Capital to accelerate the global adoption of its mobile sales app and field sales management software, and is part of the company’s strategy to grow its market presence in the region.
The move will enhance Skynamo’s field sales enablement offering and strengthen their foothold in the UK market.
“The pandemic has put pressure on UK businesses to lower their costs of sale and improve the sales experience for their customers in order to compete successfully and stay in business,” says Sam Clarke, CEO of Skynamo. “Our acquisition of mSeller enables us to offer local manufacturers, wholesalers and distributors with field sales teams the technology they need to do this and remain the supplier of choice for their customers in what’s become an even more competitive market for them.”