Global revenue for Superdry hits £1.6 billion

Superdry store front


Cheltenham-headquartered clothing chain Superdry, has today announced a surge in global revenue, driven by sizeable growth in wholesale and ecommerce.

Global brand revenue increased by 22.1% to £1.6 billion in the year up to 28 April 2018 and saw continued strong statutory revenue growth in key strategic channels.

The expectation that underlying full year profit before taxation will be between £96.5 million and £97.5 million, which represents a further year of double-digit growth.

Superdry entered into eight new global markets through their wholesale arm and also launched country-specific websites in the USA and Switzerland to boost local ecommerce.

International sales continued to benefit from the relative weakness of GBP, however, national sales were significantly impacted by the heavy snow disruption in key markets.

Euan Sutherland, Chief Executive Officer, said: “Superdry has delivered another good year of brand revenue and profit growth as we have sharpened our focus on our successful Global Digital Brand strategy. We benefit from a clear brand positioning, an agile infrastructure that serves our global consumers through a truly multi-channel proposition and increasing operational excellence. Our multi-channel proposition means consumers can choose how they want to engage with the brand, allowing them to switch easily between our stores and our digital channels.

“While the consumer environment remains challenging, we are confident that Superdry’s reputation for quality, design detail and strong value for money, underpinned by our continued investment in the business, leaves us well placed. We remain focused on the growth opportunities ahead and confident in the quality of sustainable earnings growth we can deliver over the long-term.”