Google and Facebook are among the key headline speakers coming to Bath at a digital marketing conference being organised by leading digital media buying agency, SearchStar on Thursday 9th November 2017.
The one-day conference entitled: ‘Digital Advertising 2018 & Beyond: Building Brands & Driving Response’ is aimed at forward thinkers working in businesses, large and small, to discuss the future of digital marketing.
It’s no longer online versus offline, but how best to combine media channels to reach and communicate with your audience along the customer journey.
Dan Fallon, founder and MD of SearchStar, who are organising the event comments: “There is about to be a game-changing moment for the marketing industry. Predictions have been made indicating that by the end of this year, global digital advertising spend will overtake traditional TV spend for the first time.
“We know that digital isn’t the complete answer and we want to look at the role it can play and how this role is growing, especially for younger and increasingly tech-savvy audiences.
“Our conference will look at how online advertising can contribute to the performance of campaigns, the rise of the social and video ad platforms and what best-in-class looks like for driving response in 2018.
“It is the place to be for businesses who want to get unique insight into how technology and data will change the way we build brands and what developments are happening in 2018 and beyond.”
In addition to informative and inspiring talks from leading professionals, delegates will have an opportunity to learn important tactics to help them stay on top of an ever-changing industry. They will have the opportunity to ask experts in-depth questions throughout the day and network with likeminded professionals.