Greenall's continues partnership with Bath Rugby for a second season - Business Leader News

Greenall’s continues partnership with Bath Rugby for a second season

Greenall’s Gin has announced that it is continuing its partnership deal with Bath Rugby for a second season, bringing the teamwork and handcrafted skill that goes into making its original London Dry Gin to Bath Rugby fans and visitors all season.

The agreement sees the best-selling gin brand, made for over 250 years in Cheshire at the distillery, G&J Greenall’s, have pouring rights and branding throughout the ground. As the official gin partner, Greenall’s will be served across all bars with its Original London Dry Gin, Wild Berry Gin, new Blueberry Gin and recently relaunched ready-to-drink range all on offer.

Rob Curteis, Global Marketing Director of Gins, at brand owner, Quintessential Brands, added: “We’re delighted to be bringing Greenall’s together with Bath Rugby for a second year to celebrate our shared values of teamwork and handcrafted skill.

“We share a commitment to achieving consistent excellence – for Bath Rugby, that’s working together on the field to win every match, and for Greenall’s, it’s our distilling team working hand to hand to ensure the outstanding quality for which Greenall’s Gin is renowned is evident in every bottle. We’re looking forward to another great season and providing Bath Rugby supporters and visiting supporters with quality gin experiences to match the quality displays provided by the Bath Rugby team on the pitch.”

Ben Wells, Chief Commercial Officer at Bath Rugby commented: “We are delighted to join forces with Greenall’s for a second year. There is a natural affinity between the two parties when it comes to heritage. The combination of rich history and an award-winning range of offerings provides a solid foundation to build a long-lasting relationship. We are pleased to offer rugby supporters the chance to experience this quality first-hand.”