Growth consultancy helps Bath glassware business sparkle
A glassware designer near Bath is now exhibiting her colourful creations in a US gallery after seeking free business advice from the growth consultancy Cool Ventures.
Phaedra Politis, founder of Phaedra Glass, specialises in making kiln fired glassware and gifts at her art studio in Wingfield near Bath.
Phaedra’s striking designs include beautiful butterfly wings and other decorative wall art, eye-catching glass tiles and luxury dinner sets.
The Steidel Fine Art gallery in Texas has now agreed to represent Phaedra who is expanding her business with help from business coach Roger Wilkins of Cool Ventures.
Phaedra said: “Roger helped me to visualise my plans for the business, set specific goals to focus on and a time limit for achieving them.
“One of the main changes has been to concentrate on smaller gifts and split my craft and gift work into two separate businesses, as well as marketing my glassware nationally and globally.
“Roger also helped me look more closely at the volume of products that I need to sell in order to achieve a certain level of profit, which has been crucial to growing the business.”
Since being Cool Venture’s growth programme, Phaedra has also expanded the number of local retail outlets stocking her gifts to include Prior Park Garden Centre and the Coldharbour Gallery in Bristol.
She said: “It has made me realise that retail is the direction I need to go in. Galleries are now paying up front for my products, rather than stocking them on a sale or return basis as before.
“The support I have received from Roger and Cool Ventures has been absolutely brilliant and I always come out of our meetings feeling energised and full of ideas. It has given me the focus and clarity that I need to take my business to the next level.”