Growthcurve celebrates record $500m funding milestone - Business Leader News

Growthcurve celebrates record $500m funding milestone

Independent digital growth-marketing agency Growthcurve is celebrating record growth having helped their clients raise a combined total of over $500 million (£407m) in venture capital and private equity funding.

The agency which specialises in growth marketing for start-ups and scale-ups has helped clients pass the funding milestone through their unique, evidence-based growth marketing.

Led by Founder Mulenga Agley, who launched Growthcurve in 2017, the agency is now launching a major recruitment drive with ambitions to more than double in size by the end of 2024.

Agley believes the agency’s success is down to its unique approach to experimentation, real-time feedback loops and its approach to giving clients the ability to scale their team of marketing experts up or down flexibly.

And he is predicting that 2024 is the year that growth marketing firms start to outpace integrated ad agencies in new business wins as clients wake up to the results that can be achieved.

    Mulenga Agley, Founder and CEO, Growthcurve, said: “Our pioneering Growth Marketing approach fuses creativity and culture with media and technology to help our clients acquire their ideal customers faster. It’s our job to break new ground, invent new distribution tactics, leverage data more intelligently, and to produce creative work which is impossible to ignore.

    “Through this work our clients are achieving the results they need to attract the external funding for their next stage of growth.

    “The fund-raising environment is always interesting because it shows you what’s coming in the world – based on where money starts to go from venture capital, we can predict which types of companies, disruptive ideas or new technologies will be big in the future.

    “We knew well ahead of time that AI was going to experience a serious boom cycle due to a steep rise in AI founders coming to us as they began to raise, or immediately after securing fresh capital. It was the same with Web3 before that, and Fintech prior to that. We are again seeing a spike in Fintech seed deals, so it is beginning to warm up, alongside human-integrated health tech like Lingo and Zoe.”