H.R. Owen begins work on £30m cross-brand expansion

HR Owen

HR Owen

H.R. Owen, the luxury automotive dealer group, has begun construction on a new £30m multi-brand site in Hatfield, Hertfordshire.

Bringing together new Lamborghini, Bentley and Maserati showrooms, it’s H.R. Owen’s latest UK investment and a major part of the brand’s expansion plans. A total of five showrooms will be built within the new Hatfield site.

Expected to be completed and operational in Q3 2022, the new statement site will also include three new state-of-the-art aftersales facilities. In total, the site measures 110,000 sq/ft.

While construction is underway, local customers are still able to visit temporary Bentley and Lamborghini showrooms on-site, with service, maintenance and repair taken care of at existing H.R. Owen Bentley and H.R. Owen Lamborghini sites elsewhere.

Ken Choo, H.R. Owen CEO, said: “Since H.R. Owen was founded in 1932 with just a single Bentley and Rolls-Royce showroom, the brand has continued to expand on its exemplary reputation for the finest cars and the finest customer service. The latest stage in this expansion first began in 2013 with the takeover by the Berjaya Group, and will enter its next phase with the construction of this flagship site in Hatfield; bringing to life the vision of our Chairman, Vincent Tan.

“In recent years, we have invested millions in our sales and aftersales operations, ensuring we’re reaching more customers with the kind of class-leading service we’re known for. And in 2021, in the midst of a lot of uncertainty, we’re showing our commitment to the UK and to our customers, not just with the development at Hatfield, but with a new global flagship Rolls-Royce showroom in Mayfair and an all-new Bentley showroom in Surrey, too.”