Halal baby food products brand secures funding to reach next level
A Nottingham-based manufacturer of dairy free and halal baby food products has secured funding with Barclays as the company has the aim to take the business to the next level.
Aisha, which was established in 2015, is owned by Mark Salter who identified a gap in the market for quality, healthy baby food using ‘Red tractor Assured’ halal meat from British farms.
On the funding, Salter said: “We are delighted to have secured this funding through the Enterprise Guarantee Scheme which will help us to not only expand our range of products but at the same time create three new jobs.
“We will now be able to continue our exciting journey exporting our food worldwide. It’s so important, particularly at this time in our history, that the UK government and financial institutions are supporting SMEs to help our export trade. I couldn’t be happier with the service that our Barclays business account team have provided.”
The company has said that Salter built the business to meet the demand for families with specific dietary needs which he has developed over the last three years and has since taken on two additional members of staff.
Aisha is now stocked in retailers including Asda, Boots, Tesco and Sainsburys.
Richard Taylor, relationship manager at Barclays, added: “Mark has seen some great early success in his business journey. This funding will enable him to take the business to the next level and I am delighted we have been able to support him.”