Hampleton advises on sale of Simi to ZF Friedrichshafen

International | South East | Technology | Transport & Distribution

Hampleton Partners, the international mergers and acquisitions and corporate finance advisory firm for technology companies, has advised Simi Reality Motion Systems GmbH, a developer of fully markerless video-based motion capture and analysis software, on its acquisition by ZF Friedrichshafen, a global automotive supplier.

Pascal Ruß, CEO of Simi said: “We are excited about the opportunity ahead of us as we embark on this journey with ZF. Hampleton led a structured process and after considerable interest from other parties, was able to execute a great deal with the optimal partner for us. Their outstanding knowledge of the computer vision space and their creativity in terms of potential future use cases for our technology, led to a comprehensive process with multiple exciting matches.

“Now, as a part of an excellent company in ZF, we can’t wait to further develop our platform. Motion is part of what makes everyone a human, and our vision for capturing, tracking and classifying this essential mode of expression remains as clear as it did the day my father, Andreas Ruß, founded Simi, almost three decades ago.”

Ralph Hübner, sector principal, Hampleton Partners, commented: “There has never been a more exciting time for computer vision companies as multiple trends take off near-simultaneously. Scores of industries are being transformed by motion analysis technology, be it in healthcare, entertainment, defence, sports or – most prominently – in automotive.

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