Harrogate-based Extreme wins pitch to handle marketing for iconic Henry vacuum

Yorkshire-based digital marketing agency Extreme has won a competitive pitch to handle marketing for Numatic International’s iconic Henry vacuum brand.

The full-service team has been retained to focus on Henry’s Search Engine Optimisation, Pay Per Click and Paid Social Advertising. The marketing brief was shaped by the brand’s desire to build on demand for its Henry products. Henry, which is manufactured by Numatic International, is a household name proudly built, tested and packed in the UK since 1981.

The famous vacuum, known for its colourful range adorned with a happy face, has sold more than 15 million units so far and is widely recognised as a market leader in its sector.

Extreme’s multi-award-winning team is based in Harrogate and has worked with a range of B2B and B2C local, national and international brands including Severfield plc, Nisa, Lovat Parks, Black Sheep Brewery, Glorious!, Kura Organics and many more.

Andrew Ernill, Head of Marketing and Communications at Numatic International said: “We are excited to be working with Extreme to grow and evolve our eCommerce platforms in order to provide the best service for our customers.”

James Brunyard, Client Services Director at Extreme said: “We’re really excited to have the chance to work with such a legendary brand. Henry is an icon and one we’re all familiar with, so our team is revelling in the opportunity to help get these products in front of new audiences in a variety of creative ways.”