HelloFresh announces plans to create 1,000 new roles globally

HelloFresh SE (“HelloFresh”), the world’s largest meal-kit provider, is to double the size of its technology team over the next 12 months through the creation of 1,000 new roles, as the business looks to offer more choice and greater personalisation and further expand.

The expansion comes after the Group posted strong results of € 1.56 billion revenue growth and more than 30 million orders for the second quarter of 2021.

The roles will be based across HelloFresh’s existing global Technology hubs in Berlin, New York, Toronto, Boulder and Sydney.

“I’m delighted to be announcing this expansion following what has been an extraordinary 18 months for HelloFresh,” says Dominik Richter, co-founder of HelloFresh. “The pandemic challenged us to embrace new technologies and processes to satisfy our global subscriber base, at a time when they needed us most.

“These new roles will help us strengthen our reputation as a food business with technology at its core. It will help us enhance our product offering even further, create a more personalised experience for our customers, and expand into more markets. I look forward to welcoming the new recruits on board.”

Last month, HelloFresh acquired YouFoodz, a ready-to-eat meal manufacturer in Australia, and in April 2021, launched its GreenChef brand in the UK to cater to the specialist diet segment including vegan, keto, and paleo.

In the US, the business has just announced that it will soon start to offer groceries too, allowing customers to add fresh produce, snacks, and essentials to their orders.

In February 2021, HelloFresh also announced that it was expanding its sustainability efforts, committing the business to reduce emissions across its production facilities by 60% and halve food waste going to landfill or incineration per euro revenue by 2022.