Heura raises €16m to accelerate the protein transition


Mediterranean plant-based meat brand, Heura, has announced a €16m investment round led by Impact Fooding.

Founded in 2017 by food activists Marc Coloma and Bernat Añaños, this is the Series A investment round led by the Barcelona-based start-up, who aim to accelerate the protein transition from animals to plants.

Heura is a mission-driven company, backed by mission-driven investors, including Impact Fooding, Unovis, Lever VC, Capital V and Green Monday.

Earlier this month the company closed a crowdfunding round to offer their committed community of Good Rebels the chance to own equity in the company for as little as €20. International football players such as Chris Smalling, Sergi Roberto and Cesc Fábregas all invested, showing their trust in the brand and allowing Heura to sustain its exponential growth.

The Barcelona-based start-up closed 2020 with a turnover of €8m, triple the previous year, making it one of the fastest-growing companies in the European plant-based industry.

During the final quarter of 2020, Heura was able to achieve the same turnover as the entirety of 2019, demonstrating the brand’s sustained exponential growth despite an adverse environment triggered by the global coronavirus pandemic.

This capital increase will be used to invest in R&D to develop new products, and to expand into new markets. Heura currently operates in 16 countries, with a strong presence in Spain and other European countries. It has recently entered the French, Italian and UK markets, the latter being one of the most important plant-based food markets in Europe.

Heura co-founder and CEO Marc Coloma said: “Having such a mission-driven profile of investors who trust and believe in our purpose means we’ll be able to boost the protein transition and accelerate the change we want to see in the world. Our mission is clear, and now we have gas to get there faster!”