Honda accelerates its ‘Electric Vision’ strategy with new 2022 ambition
Honda is further accelerating its electrification plans for Europe by moving forward its goal for all of its European mainstream models to feature electrified powertrains by 2022.
The bold new target announced during an ‘Electric Vision’ event in Amsterdam, is three years ahead of the previously announced 2025 goal, demonstrating the confidence Honda has in its electric and hybrid powertrain technology.
This acceleration will see 6 electrified models launched over the next 36 months, with the Honda e and new hybrid-only Jazz leading the way.
Tom Gardner, Senior Vice President, Honda Motor Europe, commented: “The pace of change in regulation, the market, and consumer behaviour in Europe means that the shift towards electrification is happening faster here than anywhere else in the world. As the pace of change continues to accelerate, we need to act sooner to meet these challenges head-on.
“I’m delighted to announce that all of Honda’s mainstream models here in Europe will be electrified not by 2025, but three years earlier by the end of 2022, just 36 months from now.”
Honda also revealed its new ‘e: Technology’ branding, which will unify all electrified products from across the business under the same global name.
For automobiles, as well as signifying the environmentally-friendly credentials of the product, the badging will denote the type of powertrain; Jazz will be the first vehicle to carry the “e:HEV” branding, standing for “Hybrid Electric Vehicle”.
The advanced two-motor hybrid technology that will power the all-new Jazz hatchback has already met with widespread acclaim across Europe for delivering high-levels of real-world efficiency and refinement in the 2019 CR-V Hybrid.
Unlike traditional hybrids, where the electric motor assists the engine, in Jazz e:HEV the engine produces electricity which assists the motor. The result is the smooth ride and crisp acceleration of an electric vehicle matched to Honda’s unique control technology — offering outstanding environmental performance without compromising driver enjoyment.
The next-generation Jazz will be available in 2020 and has made its global premiere at the 2019 Tokyo Motor Show.
Honda have also confirmed how it will reach this ambition. Including the all-new Jazz and Honda e, six electrified models will be launched for the European market in the next 36 months. This includes a further battery electric vehicle and a range of e:HEV equipped models.
Tom Gardner, Senior Vice President, Honda Motor Europe, said: “This shift to electrification will change the face of our model line-up considerably. Our two-motor hybrid technology will be spread across the model range and we will bring further battery electric product to the market.”