Hospitality group signs agreement with ‘godfather of modern cooking’
One of the UK’s leading hospitality development companies has signed a master franchise agreement with the ‘godfather of modern cooking’, Marco Pierre White.
Sanguine Hospitality Limited, will now oversee the roll out of the Marco Pierre White Steakhouse Bar & Grill and Marco’s New York Italian concepts across the UK with plans to open 50 new franchised restaurants within five years.
Heading this new venture is Nick Taplin, managing director at Sanguine Hospitality who has been instrumental in establishing the already successful and popular steakhouse and Italian concepts at destinations including Cadbury House, in North Somerset.
The first restaurant signed under the new master franchise agreement will be located in the heart of Manchester and will be a combined Indigo Hotel and Marco’s New York Italian restaurant.
Nick Taplin comments: “We have had great success with our own seven restaurants and are opening in Sheffield at the end of March.
“We are looking forward to expanding both franchises. Some of the steakhouses have been in operation for a number of years and have proved extremely successful while the New York Italian concept is a slightly newer idea.
“The move has been made following extensive market research and analysis to create both concepts to ensure we deliver the food, service and experience that people want.
“What we found is that generally, people who stay in hotels do not necessarily eat in the hotel restaurant.
“A key focus is to therefore open restaurants in city centre locations within hotels with existing restaurants that do not trade well or profitably.”
Marco Pierre White adds: “I am delighted to have signed a master franchise agreement with Sanguine that will see us open 50 new restaurants across the UK and Northern Ireland over the next five years. We are in prime position to capitalise on the continued economic recovery.”