how.fm has closed the company’s first institutional funding round of £2.2m, led by Kindred Capital and Capnamic Ventures.
Philipp Moehring’s tiny.vc and angel investors like Trivago founder Rolf Schrömgens and the founders of Blinkist and Just Spices also participated in the round.
Kindred partner Chrys Chrysanthou and Capnamic founding partner Jörg Binnenbrücker join the how.fm board of directors.
The start-up, which launched in 2019 by serial entrepreneur Andreas Kwiatkowski and Farhoud Cheraghi, is transforming manual labour, powering and disseminating knowledge across enterprises with its human process automation platform.
The how.fm digital coach for worker onboarding, training, and performance support can cover off everything from health and safety, and compliance training, to actual work procedures such as packing processes. Its product allows customers to easily create step-by-step videos for their workers, who can then learn on the job.
Andreas Kwiatkowski, co-founder and CEO of how.fm, commented: “We have a unique opportunity to revolutionise work and productivity for those in manual roles, and for the companies that employ them. We believe in a future where any worker can get the best training, tailored to their individual needs, anywhere and anytime – delivered by a superhuman digital coach.
“This funding will enable us to continue to improve our product and grow our team – both in Germany, and remotely.
“We are super happy and excited to have found such amazing partners that believe in us as a team and our vision to democratise practical expertise.”
Chrys Chrysanthou, partner at Kindred, adds: “There is an overestimation on the state and speed of automation across industries. We are passionate about the team at how.fm and their vision of the long-term demand in human hard skills training and performance optimization, from doing the job in the next 10-20 years and maintaining the machines that do the job in the next 20-50 years. We want to support them to position their platform for the evolution of industries during this journey.”