How have Sync helped Band on the Wall transform their business?

Business Leader and Sync recently spoke to Simon Webbon, Band on the Wall’s Head of Marketing and Communications, to discuss his relationship with Sync and how using Mac has transformed the workplace. 

Band on the Wall has been a part of Manchester’s thriving music scene for over two centuries. They provide a platform for artists from all over the world, pushing for equality and diversity in music every step of the way. Described as a ‘living music library’, Band on the Wall is a place where anyone can experience and learn music that they love, discovering artists that otherwise might not have had the opportunity to get their names out there.

Working with Mac

Technology is essential for Band on the Wall, and even more so for Simon, whose job involves developing creative content and projects whilst making sure that everything the company does is indicative of their brand.

Simon says that one of the most challenging parts of his role is ensuring that every public-facing output represents Band on the Wall’s values and what it stands for. That’s where Mac comes into play. Everything that Band on the Wall does must be done with the utmost care and attention to detail. Mac allows them to do just that and more.

“We’ve always been an Apple-based organisation, and it underpins the whole information infrastructure of the organisation,” says Simon.

He maintains that the staff at Band on the Wall use Apple for almost everything they do, saying: “it runs everything from file management and the venue diary through to our personal machines.”

He asserts that when working in an environment that utilises the power of Mac: “Things tend to run a lot smoother, and in the most complimentary way, the technology kind of disappears and just enables us to get our job done.”

Technology that Lasts

As a direct result of using technology day-in and day-out, longevity is an issue that many companies encounter. Simon explains how using Mac has relieved that stress for him and the rest of his team. When talking about the devices he and his team use, he states: “They’re used all day, every day, and in certain circumstances, our servers are there literally twenty-four hours a day, and they’ve been running for years.’”

When speaking about Mac specifically, he says: “We find that you invest in a quality product and it lasts you a lot longer, and then ultimately, you get better value out of it.”

This is an important part of integrating tech into any business, as Simon says: “We don’t want to be replacing hardware every two years.” This is something that the team at Band on the Wall have been able to avoid thanks to Mac.

When an organisation is so reliant on one brand of tech, it absolutely needs to be as reliable as the people that use it. Mac is that device for the team at Band on the Wall. Simon says that using Mac enables them to get their work done quicker, and as a result, their workload becomes a much more streamlined process.

The Right Support

Apple Authorised Reseller, Sync, has worked with Band on the Wall since 2009, and has helped the team with everything from customer service and sales through to tech support and training as well as helping them to pick out the right products with employee choice for staff members and their needs.

This is particularly important to Simon as he says, his workforce is quite diverse in their set of skills and experience. This difference in skill sets ranges from senior team members who are relatively well-versed in how their tech works, all the way to new-starters and apprentices who may not be familiar with using workplace technology at all. Sync helps with training for all staff members at Band on the Wall, no matter their experience.

Band on the Wall’s Business Specialist is Keith, provided by Sync. When speaking about working with Keith, Simon says: “He’s been really great and helpful in providing the right level of support for different people in the team and it’s been a really enjoyable relationship. Long may it continue.”

Adopting Mac in Your Business

Making the decision to integrate new tech into your business can be difficult for a lot of workplaces, especially with the knowledge that employees will most likely need to be trained to use their new devices. Companies like Band on the Wall prove that it can be done.

Mac can help to streamline your business into an environment that is cost effective, reliable, and productive. If your business is thinking of adopting Mac, simply get in touch, and arrange a free onsite consultation with our business experts.

To discover more about Sync and discover even more ways in which your business could make the transition to Apple, click here

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