Data gathered by Learnbonds indicates that Coca-Cola spent a staggering $4.24bn in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilised about $20bn in advertising in the last five years.
Coca-Cola’s advertising campaigns boost net income by 7.9%
On average, Coca-Cola has spent an average of $4bn in advertising over the last six years. In 2018, the company spent $4.11bn on advertising, an increase of 3.6% from the $3.96bn spent in 2017. In 2016 the company spent $4bn on global advertising.
In 2015, the Coca-Cola advertising budget was $3.98bn while in 2014 it was $3.5bn used the previous year.
According to the report: “The huge Coca-Cola advertising budget reflects the innovative and appealing advertising campaign nature of its ads.”
Coca-Cola’s high advertising budget is reflected in its net operating income and operating income. In 2019, the firm had a net income of $37.6bn with $10.08bn in operating income. The net income was an increase of 7.9% from $34.3bn recorded in 2018.
Over the years, the company has registered an impressive net operating income with the highest figure recorded in 2012 at $48.01bn. The lowest net operating income was in 2009 with $30.99bn.
What has happened over the last decade?
In general, between 2009 and 2019, Coca-Cola net operating income of $447.45bn with an operating incoming of $101.87bn.
At the same time, Coca-Cola’s number of employees reduced from 2013 to 2018. The company had employed 130,600 employees in 2013. By December 31, 2013, the employees were 62,600. This was a decline of 52%.
Over the last ten years, the highest employee number at Coca-Cola was 150,900 in 2012.
The product range of Coca-Cola comprises non-alcoholic beverages such as soft drinks, bottled water, sports drinks, and energy drinks.