The chairman of Huddersfield Giants Superleague Club, Ken Davy, has joined Sporting Age as chairman.
Sporting Age is a Yorkshire-based sports education start-up. It was founded in 2017 to help primary school pupils with fundamental physical skills like running, jumping, throwing and catching.
Ken Davy, who is also the founder and chairman of AIM-listed compliance and business support group, SimplyBiz, will provide guidance and investment as Sporting Age looks to grow its presence in schools across Yorkshire and beyond.
Mr Davy commented: “I am delighted to be working with the team of specialists at Sporting Age in a capacity that brings together my passion for sport and business. It is an appalling situation that in the UK, thirty-five percent of children leaving primary school age 11 are classed as overweight or obese.
“The work the Sporting Age team is doing across Yorkshire to ensure that children are confident in physical activity from a young age is a key factor towards helping improve this statistic.”
Shaun Fox, co-founder at Sporting Age, said: “Ken has joined us at an exciting time of growth. More than 1,500 primary school pupils in West Yorkshire have now completed our competency test, allowing us to establish their individual ‘sporting age’, akin to a reading age.
“This data has enabled us to create stage-appropriate lesson plans that ensure each pupil is participating in physical activity at the level which is correct for their individual ability, leading to increased confidence and improved levels of physical literacy.”
The news follows an announcement in January that Sporting Age has been awarded a £75,000 funding boost from the £3million social investment loan fund, Sporting Capital.
Mr Fox added: “Since working with Sporting Age, one of our partner schools has seen a 93% improvement across its total pupils in at least one area of fundamental movement skills. What we are doing is working for primary schools and their pupils, and under Ken’s expert guidance we hope to extend our reach to even more pupils across Yorkshire and the wider UK.”