Hyundai Motors expands BTS collaboration to support global expansion

Retail | South East | Transport & Distribution

Hyundai Motor Company unveiled a teaser video of BTS’s new global fan campaign on their prime advertising screen in Piccadilly Circus in central London, stepping up its collaboration with BTS, a K-pop group from South Korea. The boy band has turned into a global phenomenon with fans all over the world.

Hyundai Motor joined in the global campaign by showing an exclusive teaser video on their Piccadilly Circus screen. The campaign has been launched with teasers in seven cities around the world: Hong Kong, Seoul, Tokyo, Los Angeles, New York City, Paris and London.

The exclusive teaser video is available to view on the Piccadilly Circus screen from February 22 to March 10.

BTS was named as Global Brand Ambassador of Hyundai’s All-new SUV Palisade in November after appearing in a special introduction video. The globally renowned band also attended the 61st Grammy Awards in Los Angeles and arrived in the brand new eight-seater Palisade this month.

The new fan campaign aims to announce the launch of ‘ARMYPEDIA’ a site that archives six years of memories that BTS have shared with their fans since their debut. The content of the site will include items such as blog articles, photographs and videos owned by their fans from around the world.

The compound word ‘ARMYPEDIA’ consists of two words ‘ARMY,’ the name of BTS’ fandom, and ‘Wikipedia,’ the online encyclopedia. Fans will be able to record their own memories on ARMYPEDIA by solving 2,080 QR puzzle pieces scattered globally online and offline.

“This is a great opportunity for Hyundai Motor to increase brand competitiveness among Gen Y and Gen Z,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor.

BTS said: “We are very happy to have an opportunity to communicate with the fans through this creative new global fan campaign.”

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