Independent tea mixologists Bird & Blend Tea Co raises £1m funding
Bird & Blend Tea Co., has closed its latest crowdfunding campaign on Crowdcube, securing over £1m, from over 1,800 investors.
The most recent funding round takes the total raised to over £1.3m, following its first raise in 2017. The money raised in this second round will support its local high street expansion, investment in the wider development of its innovative range of flavours, and build its communiTEA via a digital innovation strategy.
This raise was supported with additional benefits, offering those investing EquitTEA perks; money can’t buy experiences and access to exclusive offers and products, plus private tours, bespoke mixology sessions with the business Founder, Krisi Smith and a one-off opportunity to become an official Tea Taster. Over 1800 Perks will be issued which includes one official Tea Taster Perk, thirty six personalised tea consultations/create own blend sessions and five private tour and dinner with friends and Bird & Blend Founder Perks!
Aiming to raise just £500,000, the brand smashed through the £1 million ceiling and its investors large and small will support its vision to spread happiness and reimagine tea, championing the concept of tea mixology, and delivery of meaningful and impactful ethical and sustainably led initiatives, alongside its retail expansion.
Mike Turner, Co-Founder & Managing Director of Bird & Blend Tea Co. said, “I think I speak for the whole of our team when I say that we are humbled by the level of investment and by how many of our customers, friends and new Tea Birds, have chosen to invest in us and our vision at this time. Its exciting that we can invite them to join us in the next stage of our journey. This level of funding will support our strategy of developing our e-commerce experience, plus allow for more investment on local high streets, delivering our new hybrid model further around the UK, creating more local community hubs where customers can come to make connections with one another and our team, and enjoy interacting with our teas. For us, there will always be a place for magical in-person experiences.”