Influence Associates expands tech and motorsport divisions


Automotive, motorsport and technology PR agency, Influence Associates, continues its growth with the appointment of experienced Director, Christopher Foster.

With over a decade of experience in automotive technology and motorsport, Christopher has run a successful technology communications agency, rebranded a sports car manufacturer, advised on strategy for cleantech businesses and worked in the marketing departments of Ferrari and Honda F1. Christopher has also brokered sponsorship deals at the highest level and sourced some of the world’s most desirable collector cars for private clients.

The Influence Associates business, now established for more than ten years from its Soho Square headquarters in central London, continues to evolve and grow, moving further in to new technology sectors globally. Christopher will be supporting multiple clients from new and well-established businesses focusing on the technologies transforming the automotive and motorsport industries.

Stuart Dyble, Influence Associates’ CEO, said: “We are witnessing unprecedented change and progress in the automotive industry. Our unique approach and recent client wins have put Influence at the forefront of the three technologies that are transforming the industry – electrification, autonomous vehicles and the connected car.

“Electrification and autonomous challenges are mirrored in motorsport and as a result the two industries are moving closer than ever before. Christopher’s experience means that he is perfectly positioned to help our clients navigate these challenges and position themselves as global leaders.”

Christopher Foster, Influence Associates’ Director, said: “The automotive and motorsport industries are rapidly evolving, the challenges being posed by governments, customers and stakeholders provide a huge opportunity for those with the vision to seize it. Influence is perfectly placed to position its clients at the centre of this opportunity and I am delighted to be working with the team here in London to help deliver on our clients’ potential.”

enewsletter