Ingka Investments invests £12m in global addressing system what3words


Ingka Investments, the investment arm of Ingka Group, owner and operator of 389 IKEA stores and e-commerce in 32 countries, has invested close to £12m in location technology what3words.

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The investment will be used to launch the company in new international markets while continuing to develop partners within the e-commerce and logistics sector.

Around the world, billions of people live without an address or an address that is not fit for purpose. what3words has created an innovative solution to the problem of poor and inaccurate addressing which is a problem in both developing and developed countries alike.

Unlike a regular street address, which points to a street or building, the system allows people to specify a very precise location such as a side door or utility entrance.  Of course, this is hugely valuable for deliveries and last-mile logistics, but the potential runs larger. From accurate point-to-point navigation, finding unaddressed locations, assisting emergency and humanitarian organisations to helping people in their everyday life to easier and more accurately find what they are looking for – be it a thing, person or place.

“what3words ambition is to become a global standard for communicating location,” adds Chris Sheldrick, CEO and co-founder of what3words.

“We envisage a world where on every platform, in every checkout field, you can give your what3words address, with retailers able to deliver to that precise 3 metre square. The investment from Ingka Investments will help us unlock new markets while accelerating our position as a ‘must-have’ in the logistics industry.”

Krister Mattsson, Managing Director of Ingka Investments said: “We are delighted with this new investment in what3words as they are an innovative company and we are confident of their continued growth. With an increasing demand for home deliveries, scalable and sustainable solutions are becoming increasingly important. We see value in helping to support the build-up of a universal addressing system that can lead to better customer experience, while the precise locations will allow for a reduction in overall miles travelled, reducing the carbon footprint of home deliveries.”

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