Instavolt appoints Ben Smith as Marketing Director
Rapid electric vehicle charger network InstaVolt is growing its senior leadership team with the appointment of Marketing Director, Ben Smith, who joins the company to drive the brand forward following a significant period of expansion both locally and internationally.
The appointment follows the company’s activation of its 1,100th rapid charger, making InstaVolt the largest open public charging network in the UK. The business also recently expanded into four new European markets, and launched its impressive hub off junction 11 of the M40 at Stroud Park, Banbury which now boasts 32 charging stations in response to continued growth and demand for public charging.
Smith boasts more than 16 years’ experience in strategic marketing roles for global leaders including marine electronics company Navico, Regent Seven Seas cruises, multinational technology company Garmin, and most recently launched two brands into the UK market for the RoyaleGroup. Ben brings a varied and impressive skill set to the role, with expertise in multichannel marketing and communication within the B2C and B2B sectors.
Ben Smith commented: “InstaVolt is a remarkable company with an enviable reputation in the critically important electric car charging sector. I’m excited to build on such a substantial foundation here and reinforce the message that when it is time to recharge, InstaVolt has the scale of network and reliability EV drivers can trust.”
At Navico, Smith was responsible for driving marketing programmes for distributors, retail and wholesale across Europe, the Middle East and Africa, while at Garmin, renowned for its GPS systems, Smith implemented and project-managed strategic marketing plans with key retail partners such as Amazon, Tesco, Currys, John Lewis and Halfords to meet the company’s key business objectives.
Adrian Keen, CEO of InstaVolt commented: “We’re thrilled to have secured Ben’s appointment. His wealth of experience, especially in the pan-European technology sectors, will be invaluable as we implement the next stage of our plans for growth.
“Marketing efforts are central to encouraging adoption of electric vehicles, particularly the challenges of awareness and education about the sector, and Ben’s cross-channel experience will help us propel the brand forward as we grow market share in the UK and internationally.”