International Trade Matters predicts record growth after expanding Global Trade Blueprint - Business Leader News

International Trade Matters predicts record growth after expanding Global Trade Blueprint

Linda Middleton-Jones, Founder of International Trade Matters

Demand for help in exploring export markets has put a South West trade company on course for a record year.

International Trade Matters, founded by Linda Middleton-Jones in 2017, helps around 40 firms every month through a mixture of strategic advice and tactical training.

This has placed her Devon-based business on target to increase sales by 25% to align with the firm’s national rollout of its Global Trade Blueprint (GTB).

Predicated on the principles of ‘Lean and Sensemaking’, the implementation tool has been recognised as a game-changer for companies wanting to compete in volatile and uncertain trading environments.

GTB delivers a readiness tool for business recovery, growth, and internationalisation. It gives companies the opportunity to explore and unlock potential by accessing market intelligence to create building blocks that consider global volatility and different trading nuances.

“There was a major gap in international support between what the Chambers of Commerce provide and what the Department for Business & Trade delivers, that’s where International Trade Matters comes into its own,” explained Linda Middleton-Jones, who was named Most Influential Woman in Multi-Sector Commerce last year.

“We have built up our compliance specialisms to include IP, sector strengths in marine, automotive, and aerospace and in developing new market entry strategies – all fine-tuned into the new Global Trade Blueprint that supports businesses at any stage of their export journey.”


    GTB is a four-week course that will take place online on Wednesday mornings, allowing management teams to stay connected with their business with background work to be completed between sessions.

    The sessions develop a framework tool that ensures success in overseas markets by reducing risk. Delegates will clarify their capacity, competency, and capability to meet the quality, cost, and delivery requirements in overseas markets before delivering a deep dive into the right markets for their products and services.

    They will also learn about their own leadership signatures, attitudes, and biases before providing a means to encourage, retain and sustain high-performing teams.

    Linda went on to add: “The next cohort is scheduled for September 13th, with places for four firms to take part. This will be followed by a further three cohorts over the next few months.”

    Bookings are now being taken for the September, October, and November cohorts, where up to eight directors are guided through the complex maze of life after Brexit, including the main failure modes, negotiations, global issues, and supply chain resilience.

    More than 100 businesses have already gone through the Global Trade Blueprint and received assistance with understanding threats, compliance, distribution channels, and emerging markets – now and in the future.