Ipsos acquires majority stake in Data Liberation
Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company, specialised in automated reporting.
Data Liberation focuses on the delivery of market research results, building fully-featured reporting portals and dashboards. The tool enables users to uniquely visualize data using PowerPoint to its maximum capacity.
The acquisition follows a 15-year collaboration between Data Liberation and Ipsos. It reflects Ipsos’ decision to build up its capacity on automated reporting and ensure faster and more accessible findings that contribute to an agile decision-making by clients.
Data Liberation will be an integrated part of Ipsos.Digital, the newly launched automated research platform.
Chris Morgan, CEO Data Liberation said: “We are hugely excited to join Ipsos. The acquisition opens up new opportunities to scale Data Liberation solutions and offer a truly global platform.”
Andrei Postoaca, CEO Ipsos.Digital commented: “Reporting is essential to offering a high-performing DIY platform. With Data Liberation we empower clients and researchers to make full use of the findings in real time.”