Search agency Reflect Digital, part of the LAB Group, has launched a new series of reports that expose how unprepared four key UK industries are for the new Google update.
The results from the ecommerce, legal, accountancy and insurance sectors show that 86% of businesses are not ready for the Core Web Vitals update, that is now rolling out, with over 500 top UK businesses failing to reach the ‘good’ score range.
The whitepapers, created by Reflect Digital and Authoritas, explore the three different metrics – Largest Contentful Paint (LCP) – loading, First Input Delay (FID) – interactivity and Content Layout Shift (CLS) – visual stability, which quantify and measure the page experience of a website. The reports highlight the effect on search visibility and ranking, sharing a breakdown of the three score types with insights on how to improve them.
The study highlights just how unprepared the majority of websites are, with some of the nation’s household name brands being called out. Samsung ranked last place in the ecommerce report, Vitality scored in the bottom 5 in the insurance report and the magic circle firms all ranked below 64th place in the legal report.
Other key findings from the research include:
- 98% of insurance firms need improvement or failed when it comes to LCP and 91% need improvement or failed on FID
- Despite seeing some impressive scores for the ecommerce sites tested for LCP, 65% still needed improvement or failed
- 97% of the accountancy firm sites tested needed improvement or failed in terms of LCP, with 59% of the sites still needing improvement on FID
- Only one law firm site scored ‘good’ when it comes to FID – leaving 184 sites in dire need of improvement
Becky Simms, CEO of Reflect Digital says: “Google is an important source of leads and ultimately revenue for so many businesses and this update happening (June 21) could have huge ramifications. Right now, the impact is unknown, but from our report so many of the UK’s top businesses are not ready based on Google’s new Core Web Vitals metrics.
“The Google algorithm is changing regularly, but this is one of the most notable updates in recent years and the great news is that it is pushing website owners to make their website’s user experience better.”