Italian’s getting a taste for Bristol beer brewer
Bristol-based Moor Beer has become the first brewery to continuously supply British cask beer to the Italian market.
Whilst festivals and one-off deals have seen cask beer previously available in Italy, investment and the growing reputation of Moor Beer means multiple shipments a month have started and are increasing.
The craft beer movement in Italy is a relatively new phenomenon and in the last decade, over a thousand micro-breweries have popped up, and distributors also supply brews from around the world.
The global recognition of Moor Beer, coupled with their expertise from sending a significant proportion of production to around 20 export markets prompted their Italian distributor to organise for a regular flow of award-winning brews.
Justin Hawke, owner and head brewer said: “This is an exciting deal for us and a wider opportunity to increase interest in cask beers in a major market eager to explore great products.
“Cask beer is fantastic – it is a natural product, full of flavour which is why it has such appeal. Given how it is made and handled, it is vitally important to us that we work with people who understand and respect what great quality cask beer is. We have that with our partners and friends in Italy.”
Lorenzo Fortini from distributor Ales & Co in Italy said: “Moor Beer creates top quality real ale and as this is a relatively new subject for Italian drinkers, we are determined to introduce them to the finest beers available. We trust Moor Beer, as they work hard in delivering fantastic products in great condition, especially as it needs to travel from the UK.”