Dairy-free ice cream brand Coconuts Naturally has received investment from Jenny Campbell on hit BBC TV show Dragons’ Den.
The founder of Coconuts Naturally, Cecily Mills, received investment offers from two Dragons – Jenny Campbell and Tej Lalvani in the latest episode of the show, but chose to accept Campbell’s offer, while also winning universal praise for her delicious ice cream.
Cornwall-based Mills launched Coconuts Naturally in 2015, due to her frustration over the lack of tasty and natural ice creams in the market. Having turned vegan to increase her energy levels, Mills found that she really missed ice cream.
So she decided to make her own – one that had all the health credentials she desired, including organic and all-natural ingredients, but with no compromise on taste and texture.
“It’s all about trusting yourself”, says Mills. “Featuring on the show was an amazing experience. Of course it was tough, but I’m extremely grateful for all I learnt. And it was a major confidence boost to see the Dragons’ belief in me and my product.
“Turning down the mentorship and exposure to a phenomenal business woman like Jenny Campbell was a very difficult decision. But again, I followed my instinct and it was the right thing to do for the company.”
Coconuts Naturally is now expanding its domestic and export business. It’s about to ship its first order to Hong Kong, and has also struck a deal with a major UK retailer.
Mills added: “I’m constantly facing new challenges, but I love being kept on my toes. It’s what drives the business forward. I wouldn’t want to be doing anything else.”