Jaguar Land Rover (JLR) has announced that they are planning on cutting up to 4,500 jobs from its 44,000-strong workforce in the UK. This follows the 1,000 temporary workers who lost their jobs at the Solihull plant last year.
The British automotive company has made the decision as part of their £2.5bn strategy to reverse losses, across their global business. In October 2018, they announced losses in excess of £90m.
The loss was caused by poor sales in its largest market – China – as the demand for diesel cars has fallen for the first time in two decades. Sales fell 21.6% last year in the world’s most populous country.
Jaguar Land Rover Chief Commercial Officer, Felix Brautigam commented: “The economic slowdown in China along with ongoing trade tensions is continuing to influence consumer confidence. The impact is being felt across several industries globally. Despite this, we continue to work closely with retailers and are taking the necessary actions to balance production with demand in order to rejuvenate sales as part of our turnaround plan for the business.”
Owned by Indian firm, Tata Motors, JLR has UK factories in Wolverhampton, Halewood, Castle Bromwich and Solihull.