Jaguar Land Rover has revealed plans to manufacture a range of new electrified vehicles at its manufacturing plant in Castle Bromwich, UK. The announcement follows the company’s commitment to offer customers electrified options for all new Jaguar and Land Rover models from 2020.
Prof. Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover, said: “The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK.
“We are co-locating our electric vehicle manufacture, Electronic Drive Units and battery assembly to create a powerhouse of electrification in the Midlands.”
In January, Jaguar Land Rover confirmed plans to bring battery and Electric Drive Unit (EDU) assembly to the Midlands.
Investment in the UK car industry fell 47% in 2018 amid Brexit uncertainty.
Prof. Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover, said: “Convenience and affordability are the two key enablers to drive the uptake of electric vehicles to the levels that we all need. Charging should be as easy as re-fuelling a conventional vehicle.
“Affordability will only be achieved if we make batteries here in the UK, close to vehicle production, to avoid the cost and safety risk of importing from abroad. The UK has the raw materials, scientific research in our universities and an existing supplier base to put the UK at the leading edge of mobility and job creation.”
The firm announced in January that it was planning to cut 4,500 jobs, mostly from the UK. 1,500 additional jobs were previously lost in 2018.
The company claims that switching the Castle Bromwich plant to electric car production will help secure the jobs of 2,700 workers.
Jon Davies, motoring expert at www.carwow.co.uk said:“This morning’s news from JLR is very positive news for a multitude of reasons for the UK economy and automotive industry. Not only are electric vehicles crucial in reducing carbon emissions and building a greener economy but it also gives a much-needed boost to British car manufacturing.
“At present, the UK contributes a small amount towards the world’s creation of electric cars, but with increased investments like this, we hope to see Britain shoot up the market as one of the leaders of electric vehicle output, helping to change customers perceptions in the process.”