To reflect its heritage and ambitious plans for the future, JD Garage Equipment, a garage design and installation company, is changing its name to Everard and announcing an exclusive partnership deal with the German specialist, Beissbarth, in the UK.
As part of its complete rebrand, Everard takes its name from its founder John and sons (and current Directors), James and Nick Everard. Following a period of sustained business growth, now the UK’s largest independent garage equipment company, headquartered in Newport, East Yorkshire, will also become the sole UK distributor for the prestigious Beissbarth range of automotive test and service equipment.
The Beissbarth partnership solidifies Everard’s position as the premier provider of prestige vehicle workshop spaces in the UK. Already partner to the industry’s leading equipment suppliers, it offers a total service process from design to aftercare support.
“We’re immensely proud of our reputation, but the company’s title no longer did justice to our remit. We design, craft and offer ongoing support to the most elegant workshop spaces in the UK and we wanted to associate our family name with this promise of quality,” says Nick Everard, Everard director. “JD Garage Equipment has forged something special that Everard can build upon. The Beissbarth partnership represents a wonderful opportunity to act as exclusive partner for a company whose products and ethos are perfectly aligned with our own: proven quality and trusted workmanship supported by a family-run business steeped in heritage.”
“Everard helps build customers’ vision for the workshops of the future,” continues his brother and Sales Director, James Everard. “Buyers of new cars are displaying a heightened expectation for service garages to mirror the brand that they drive. For premium dealer groups, this means a crisp, professional environment, the latest technology and the leading garage equipment. Our rebrand closely aligns Everard with this expectation and our partnership with Beissbarth will further enhance our capability.”