JVWEB completes acquisition of Cheltenham-based Ocere

Founded in 2009, Queen’s Award for Enterprise Awarded company Ocere has been acquired by French digital marketing group JVWEB.

The French group JVWEB raised €25m in 2021 to support its double-digit growth and to strengthen SEO capabilities as well as its international network.

With more than 12 years of experience and rapid growth in recent years (+113% revenue growth in 2020, and +63% in 2021), Ocere is a major player in SEO, specialising in premium outreach, SEO performance and content creation. Based in Cheltenham, the agency started by Tom Parling manages over 220 active clients across a wide range of sectors and more than 40 languages.

The new alliance of JVWEB and Ocere will offer brands strategic and operational support of all stages of the digital marketing process. Their complementary services offerings will benefit the growth of each client base.

With a presence in France (Paris and Montpellier) and globally (Geneva and Shanghai), the group’s ambition is to continue to open international offices. This acquisition consolidates JVWEB as a key player in digital marketing in Europe and allows the group to integrate new skills in organic search.

Jonathan Vidor, Founder & CEO of JVWEB, comments: “I am very happy that Ocere is joining JVWEB. We share the same strategic vision, values and desire for development in Europe. This allows us to offer a complete SEO offering to our clients (strategy, on-site, link acquisition, content), and also to develop our expertise in Google Ads and Social ads in the United Kingdom and beyond.

“The UK is an important and exciting market for us, representing the largest European market and a valuable gateway to the English-speaking worldwide population of over 1.2bn people. This is an exciting step forward in our European development.”

Tom Parling, CEO of Ocere, said: “After a 9-month intense process, yielding significant global interest – I was immediately attracted to the proposition from JVWEB and Capital Croissance. Their values, mindset and ambitions are aligned with ours – and they bring a sharpness to the table that is familiar and mirrors what has made Ocere so successful in recent years.

“We are excited to become part of an ambitious international group, develop our service offerings and continually improve our proposition to clients worldwide. This move is a true “win-win” for our clients, our teams and the collective ambition of both companies.”