Kalibrate acquires Intalytics to expand its global analytics portfolio

Mergers & Acquisitions | South East | Technology

Kalibrate, an authority in fuel pricing, location planning, market data and traffic count data, has today announced the acquisition of Intalytics, a location-based predictive analytics firm.

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The acquisition will bolster Kalibrate’s consulting and software capabilitiesby adding Intalytics’ expertise in predictive analytics and location-based data, with global customers such as Tri Star Energy, United Pacific and Preem Sweden benefitting from the new capabilities.

It will also further grow Kalibrate’s offering in convenience, quick-service restaurants (QSR) and retail; and adds an expanded range of products and services into its existing fuel retail offering.

The acquisition is the third in 12 months for Kalibrate and the second under the leadership of Kalibrate’s CEO Oliver Shaw who joined the company in September 2019. The acquisition comes not long after the investment in eSite Analytics at the end of last year, and TAS in May 2020.

Oliver Shaw, CEO at Kalibrate Group said, “We’re delighted to announce the acquisition of Intalytics, and further strengthen our data science heritage. Both businesses have bold ambitions and by coming together, we can leverage our core strengths, which will enable us to deliver world class solutions for our customers.

“COVID-19 has had a major impact on consumer behavior and, as a result, omni-channel retail is in a period of massive upheaval. To navigate the ongoing changes, our customers need a more scientific approach to real estate and marketing decision making; and analytics that can uncover location insights will be an important part of any decision-making process in retail. By combining Intalytics and TAS’ offerings with the range and quality of Kalibrate’s own solutions we can support our wealth of customers to make better, smarter decisions.”

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