Kally Sleep acquires Woven as the company looks to capitalise on the UK’s growing homewares market

Homewares

In what has been described as a landmark deal for investment company OJ Brands, its sleep brand, Kally Sleep, has acquired the fast-growing online home textiles marketplace, Woven, in a bid to capitalise on the UK’s burgeoning homewares market.

Led by CEO Ori Leslau aims to expand OJ Brands group into a leading European brand house. Today, the firm generates revenue in excess of $20million.

“Never before have we invested in our home quite like we do today,” says OJ Brands’ CEO, Ori Leslau, the eldest son of real estate tycoon, Nick Leslau.

“Our intention is for Woven to become the UK’s leading soft furnishings destination online, simplifying the shopping journey for users and offering an unparalleled catalogue of the best products in category.

“Lockdown saw us upgrading our furniture and our gardens and turning spare rooms into offices as the pressures on our homes to function in new and unprecedented ways became critical,” he continues.

Under the guidance of current CEO, James Langley, Woven has established itself as a top player in the home textiles space and in recent years and has expanded into other soft furnishing categories.

Currently, Woven stocks over 40 brands, has over 10,000 items for sale online across world-renowned brands including Orla Kiely, V&A, Wedgewood and Designers Guild, Ted Baker, and Calvin Klein.

Woven holds a strategic partnership with rug powerhouse Louis De Poortere, with a range of Woven exclusives and own designs manufactured at Louis De Poortere’s Belgium headquarters.

Recently, Woven launched their own in house designer brand, Nord Home, positioning as the go-to for Scandi homewares.

Entrepreneur Leslau follows in the footsteps of his father, who is best known for his association with Alton Towers, Thorpe Park and Manchester Arena (owned through his AIM-listed vehicle Secure Income REIT) and for his milestone achievement as the youngest CEO of a publicly listed company in 1984 at just 25.

Similarly, Leslau founded the UAE-based consumer outfit, Confetti Group, specialising in mass-market personal care brands when he was just 26.

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