Kantar appoints new marketing and ROI lead
Kantar, the evidence-based insights and consulting company, has appointed Paul Sturgeon to lead its brand and marketing return on investment (ROI) offer.
Paul has 20 years’ experience in marketing analysis and consultancy and has previously held senior roles with MediaCom and PwC. Until recently he led Mindshare UK’s data science team.
Amy Cashman, CEO, Insights Division, UK & Ireland at Kantar said: “Paul is a fantastic addition to our team as we see increasing appetite among our clients for intelligent and focused guidance around ROI.
“Marketing budgets have been under pressure for some time, with COVID-19 accelerating that trend. Now more than ever they need to make their investment go further and be able to demonstrate to boards how vitally important their activity is for driving sustained brand growth. Success will require a level of insight which can help them to pinpoint where they need to focus and build effective, creative campaigns that generate sales now, and create long-lasting consumer demand.”