Kin + Carta bolsters leadership team with ex Net-a-Porter and Co-op senior members

Mark Collin (L) and Robert Wadsworth

Global digital transformation consultancy Kin + Carta has announced two key appointments to bolster its leadership team.

Mark Collin has been appointed as Managing Director of Experience and Product reporting to Chief Product Officer for Europe, Lindsay Ratcliffe. Additionally, Robert Wadsworth joins as Director of Enterprise Data, reporting to Karl Hampson, CTO Data and AI. Both new hires bring a combined wealth of more than four decades’ experience.

Part of the European Executive Team, Collin will sit within the consultancy’s product office, building and solidifying Kin + Carta’s digital experience and product propositions – sustainable, human-centered, driven by data and underpinned by modern platforms and infrastructure.

He begins his tenure following a three-year stint at luxury fashion retail giant YOOX Net-a-Porter Group, where he held the position of Global Director of Customer Experience Technology. Prior to this, he worked as Group Director-Ventures for global tech consultancy Thoughtworks, and VP Europe for Silicon Valley-based software engineering company Infogain.

Wadsworth joins with a remit to challenge traditional enterprise approaches to data, bringing product thinking into the mix and delivering value through tangible user-centric data products.

Prior to Kin + Carta, he spent nearly five years at Co-op, where he helped transform the businesses’ data capabilities as Head of Data Platforms & Engineering. Wadsworth also led the cloud modernisation of BBC’s TV Platforms and BBC Three Online, enabling the broadcaster to create incredible experiences for big events like Glastonbury and the Olympics.

He also headed up a portfolio of global product teams delivering innovative health care products into world-famous hospitals such as Great Ormond Street over a ten-year period.

The hires come after a senior leadership shake-up last year, which rolled out a new go-to-market strategy, strengthening Kin + Carta’s position as a global digital transformation consultancy. It also saw the organisation achieve global B Corp certification, the first company on the London Stock Exchange to be recognised as such.

Collin says: “Having spent my most recent role at YOOX Net-a-Porter Group focusing solely on CX, I’m looking forward to applying that to Kin + Carta’s fast-growing estate. There’s a stellar client portfolio, both B2C and B2B, and I’ll be working closely with our global teams to deliver the most sustainable, valuable, measurable digital products possible.”

Wadsworth adds: “I’ve been aware of Kin + Carta’s approach and capabilities for some time, given the agency has worked with Co-op on everything from TV campaigns to bespoke AR experiences and digital charity initiatives. As Director of Enterprise Data, I’m looking to aid Kin + Carta in helping large organisations unlock the potential energy and value of data through the application of new approaches such as product thinking and computational data governance, atop modern data platforms.”