British number one and Australian Open semi-finalist, Kyle Edmund has signed an endorsement deal with luxury and sports car manufacturer, Jaguar, to become the brand’s latest UK brand ambassador.
Jaguar, the official car to the All England Lawn Tennis Club (AELTC) are looking to reinforce the brand’s commitment within UK tennis and will work with Edmund on a number of projects in the build-up to Wimbledon.
Edmund’s remarkable run at the 2018 Australian Open made him just the sixth British man in history to reach a semi-final of a grand slam.
Edmund announced his latest partnership on his social media channels on Wednesday morning ahead of this week’s ATP tour event in Marrakech.
Kyle Edmund said: “I have always been passionate for cars and I am delighted to be associated with a British brand I admire and look forward to working together in the build-up to Wimbledon. Jaguar’s presence within tennis will provide me with the extra support I am looking for and I hope I can build on the success I had earlier in the year in Australia.”
Scott Dicken, Jaguar Land Rover Global UK Marketing Director said: “We are excited to partner with Kyle as we head into Jaguar’s fourth season as the Official Car of The Championships, Wimbledon. Kyle, 23 is the current British Number 1 and a rising star within the tennis world. We look forward to being part of that journey and supporting him along the way.”
The 23-year-old will be entering Wimbledon for the first time as British number one and will be looking to better his most successful Grand Slam performance at this year’s Australian Open.
Jaguar is entering its fourth season as the official car of Wimbledon which runs from Monday 2 July to Sunday 15 July. Jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE as well as the new, all electric I-PACE driving over 30,000 journeys during the tournament.