Lamborghini chooses Salesforce for connected customer experiences

South East | Technology

CRM provider, Salesforce, has announced that Lamborghini—the Italian brand and manufacturer of super sports cars and Super SUVs—is using Salesforce to connect every aspect of the Lamborghini ownership experience.

Since 1963, Lamborghini has become one of the world’s most iconic automotive brands. Fast forward 55 years—customers today want experiences with brands they love to extend seamlessly online. That is why Lamborghini is partnering with Salesforce to create the ultimate digital experience for its customers.

This year, Lamborghini launched Lamborghini Unica, an exclusive mobile app, allowing Lamborghini owners to interact both with their supercars and with Lamborghini lifestyle, events and opportunities. Built on Heroku, part of the Salesforce Lightning Platform, and powered by Salesforce Community Cloud, the Lamborghini Unica app gives Lamborghini owners exciting features, such as updated information about their URUS production status, and real pictures. They can also get a private virtual preview of new vehicles, such as the super-exclusive Aventador SVJ.

“At Lamborghini, we are focused on creating products that embody innovation, are timeless and value characteristics of the Italian culture,” said Federico Foschini, Chief Commercial Officer at Automobili Lamborghini. “Experience is in the details, and Salesforce allows us to build beautiful digital experiences for our customers that hold true to our brand.”

Salesforce Marketing Cloud will become the backbone of Lamborghini’s customer communications—from the initial invitation to download the Lamborghini Unica app to updates on service requests and appointments via email, SMS or push notifications, depending on the customer’s preferences.

This will enable Lamborghini to deliver more personalised customer experiences across every digital touchpoint and increase engagement with its customers. Lamborghini plans to build new digital experiences for its dealers as well, unifying the entire customer journey on Salesforce.

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