Mercedes-Benz has opened its largest Pop-Up Shop this year in Brighton’s Churchill Square shopping centre.
Customers can experience a selection of the most popular Mercedes-Benz models up close, including the brand new A-Class with MBUX infotainment system, and the all-electric smart EQ forfour. In the Approved Used Zone, customers can explore the best-selling GLA.
A Mercedes-AMG Petronas Motorsport Formula One™ simulator means motorsport fans can show off their track skills. Replicas of the F1 team’s racing suits and helmets will also be on display, and Mercedes-AMG Petronas Motorsport branded merchandise will be available to purchase.
Interactive displays in-store include the AMG sound wall, allowing customers to hear Mercedes-AMG engines, as well as a wall of caps with ‘magic mirror’ display, offering customers live feedback on special edition pieces. Children will also be kept entertained with iPad games and a drawing station in the Kids Zone.
The Brighton Pop-Up Shop is a joint project between Mercedes-Benz Cars UK and Lookers, operating in Brighton, Gatwick and Eastbourne.
The store is located on the lower level of Churchill Street shopping centre, adjacent to Debenhams and Lakeland, and will open until the 10th January. Opening hours are from 9.30am to 8pm Monday to Friday, 9am to 7pm on Saturdays and 11am to 5pm on Sundays.