Leicester Arena and Morningside Pharmaceuticals have agreed a three year naming rights sponsorship for the arena, which will now be called the Morningside Arena, Leicester.
The 3,000 capacity arena is the home of the national basketball Club champions, the Leicester Riders, the Leicester Arena has become the go-to venue for a wide range of sporting, entertainment, religious, and comedy events, as well as being a venue for a wide range of community activities.
Dr Nik Kotecha, OBE, chief executive officer of Morningside was delighted with the partnership: “Morningside Pharmaceuticals is committed to making a difference to our local community and the Leicester Arena is a superb new facility for the city, the county and for the East Midlands.
“Through this partnership, we will be able to offer the venue for one day a month to local and national community projects which will be extremely valuable to all that benefit.
“We are thrilled to be making this commitment to improve the overall experience for users of the venue, and to support the use of the arena for community and charitable activities.”
Recent major Events have included a religious event with the Archbishop of Canterbury, a FIBA World Cup Basketball qualifier between Great Britain and Greece, a John Bishop comedy event, multiple Bollywood music events, televised boxing events, national karate championships, and international wheelchair rugby and basketball events.
Leicester Arena Director and Riders Chairman Kevin Routledge added: “The Arena and all its partners are absolutely delighted with this naming rights sponsorship with one of Leicestershire’s great and global firms.”
“We have all been working very hard to put the Leicester Arena on the sporting and entertainment map as a flexible high class arena, without losing our community focus, and to be able to work with Morningside Pharmaceuticals will be hugely beneficial to our strategy.”