Leicester Tigers and Breedon Group renew partnership with renaming of stand

Tigers stand

Leicester Tigers and construction giants Breedon Group have unveiled The Breedon Stand at Welford Road stadium in celebration of the organisation’s new three-year commercial deal.

Construction materials group Breedon, whose head offices are based in North Leicestershire, have been an official partner for Leicester Tigers for the past two seasons.

The new deal sees the stadium’s South Stand – which was first built in the 1920’s – branded by the Breedon Group alongside kit sponsorship, player appearances and image rights until the 2021/22 campaign.

Leicester Tigers commercial director Andrea Pinchen said: “For all associated with the club, The Breedon Stand represents the strong history, heritage and success of this club. Throughout the stadium’s redevelopment in recent years, the traditions of the stand have remained – something the players and fans are keen to uphold.

“Breedon Group and Leicester Tigers share a lot of the same values and a huge thanks to Breedon Group chief executive Pat Ward and his team for their hard work in the renewal process. All at the club are looking forward to a prosperous and successful future working with Breedon for years to come.”

As well as both being successful Leicestershire-based businesses, the company’s executive chairman Peter Tom CBE is a former Leicester Tigers player and has served as the club’s chairman for 25 years.

Breedon Group chief executive Pat Ward added: “It is a privilege to be strengthening our partnership with the country’s premier rugby club.  We are delighted to support the renewal of The Breedon Stand and look forward to seeing Tigers fans celebrate many home victories there.

“Breedon and Tigers have a great deal in common.  We are both ambitious and competitive and believe that you can only achieve your goals by working together as a collaborative and mutually supportive team. In that spirit, we are very much looking forward to working with the club and sharing in its future successes.”