Lick Home raises £3million to support its plans to 'stir up the dusty interior market' - Business Leader News

Lick Home raises £3million to support its plans to ‘stir up the dusty interior market’

Lick Home, the direct-to-consumer home decor brand, launched during lockdown, announced today it has raised £3million.

The raise will support the brand’s ambitious plans to stir up the dusty interior market and provide a user-friendly experience for the modern consumer.

The round is led by Felix Capital, a digital-lifestyle focused venture capital firm which has previously backed leading global digital lifestyle platforms such as Farfetch, Peloton, goop and Deliveroo.

Having launched the day the UK was put into lockdown and despite the ongoing global pandemic and ensuing economic uncertainties, Lick Home has already had a significant impact on the industry and was able to achieve a fast successful fundraising process.

The capital injection will accelerate the launch of new verticals to support Lick Home’s position as a design and decorating destination, fueling their expansion into Europe.

UK-based Lick Home was co-founded in March 2020 by ex-Airtasker VP International Lucas London and his former-colleague Sam Bradley.

Speaking of the investment, Lick Home’s co-founder, Lucas London comments: “Despite launching only a few months ago, we have ambitious plans that will continue to have an impact on the industry.

“These developments present not only an exciting time for Lick Home, but the category in general.”

Antoine Nussenbaum, co-founder at Felix Capital, comments: “The home decor universe is a massive lifestyle category where we have been observing significant changes in behaviours, all accelerated by the current Covid situation. Customers are putting much more attention and focus into where they live, and see this process as a way to express their creativity.

“In addition, globally, we have all had to spend a significant amount more time working and living in our homes in 2020. As such, we are placing much higher expectations when it comes to the experience, keen to reduce all the pain points unsolved by traditional retailers. The same way we take care of our physical or mental health —  making Home our happy place has now become a key wellness focus. “